Having a clear North Star can guide decision-making, align teams, and drive growth. A North Star metric serves as a guiding light for the organization, helping to focus efforts on what truly matters. This article outlines a practical, step-by-step approach to designing a North Star for a B2B company, emphasizing the importance of involving the right key stakeholders. Step 1: Define the Purpose of the North Star Before diving into the design of the North Star metric, it’s cruc

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