SO GROWTH GETS PREDICTABLE.
If two or more of these sound familiar, it's worth talking.
My work combines strategy and hands-on support to change.
Originally from Berlin, living in Amsterdam for over 20 years. I've spent the last two decades helping B2B companies make sense of digital transformation, CX, CRM, and AI — not as buzzwords, but as systems that people need to run a real business.
What I do best is simplify complexity — helping leadership teams see what really matters, what can wait, and what quietly causes damage if left alone.
My work combines strategy and hands-on support to change. I've worked across B2B SaaS, scientific publishing, industrial manufacturing, chemical manufacturing, automotive, and medical care.
Industries I've worked across:
For teams where CRM is messy, adoption is low, and decision-making feels slow — I bring structure, clarity, and decision support.
For teams where CRM is messy, adoption is low, and decision-making feels slow. I review your processes, systems, and data setup and give you a clear, actionable roadmap that your team can actually execute.
Most companies don't need AI everywhere — just in the 3–5 places where it drives real value. I assess your readiness, shortlist high-impact use cases, and design pilots that deliver measurable outcomes.
Need senior guidance without hiring a full-time role? We work together monthly, bringing structure, clarity, and decision support across CRM, RevOps, AI, and GoToMarket motions.
Helped a growing SaaS company restructure their CRM and align their RevOps processes. Delivered a clear roadmap that unified sales, marketing, and customer success teams around shared data and goals.
Assessed AI readiness for a large industrial B2B company. Identified high-impact use cases, designed pilots, and created an implementation roadmap aligned with business objectives and team capabilities.
More references available on request and via LinkedIn.
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Read articleWhether you're looking to fix a messy CRM, explore where AI can drive real value, or need a strategic partner to keep things moving — I'd love to hear from you.